We are thrilled to share a new chapter in our journey!
After 12 wonderful years as The Velvet Cake Company, we’re embarking on an exciting rebrand: introducing Cake Cart by Cake Canteen — a fresh, innovative online store and marketplace for all things sweet.
Cake Cart by Cake Canteen is our dedicated online platform, offering everything from our signature cakes and cupcakes to a curated range of artisanal treats from talented local bakers — all available for nationwide delivery. Whether you’re treating yourself or sending a gift, Cake Cart by Cake Canteen brings the best of the baking world straight to your doorstep.
At the same time, Cake Canteen remains our physical store experience, with beautifully curated cake counters in several locations. These are the spaces where you can enjoy our creations in person, grab a slice, and soak in the delicious atmosphere.
While this is a new beginning, it’s certainly not a goodbye. The Velvet Cake Company lives on at the very heart of Cake Cart by Cake Canteen, and we’re proud to continue offering our most-loved cakes, cupcakes, and sweet treats — now with refreshed packaging designed for optimal delivery.
But this transition is about more than just a name.
Cake Cart by Cake Canteen is South Africa’s first-ever online marketplace entirely devoted to artisanal baked goods and all things baking. From decadent layer cakes and dreamy cupcakes to nougat, chocolate bonbons, and beyond — we’re bringing together the country’s best handmade sweets in one easy-to-shop destination.
Our mission is simple: to create a collaborative space where bakers and treat-makers can connect, thrive, and grow. We’re building a platform that celebrates both creativity and entrepreneurship, and proudly supports passionate, often female-led businesses.
We’re also thrilled to be growing alongside Cake Canteen, our sister company and long-standing partner in cake.
This rebrand is a significant milestone for The Velvet Cake Company, and we’re embracing it with open arms — ready to reach more people, support more creators, and spread more sweetness across South Africa.
So while The Velvet Cake Company will always be part of our story, we’re excited to step into the future as Cake Cart by Cake Canteen. Join us in this delicious new chapter — where sweet creations are just the beginning.
With love and gratitude,
Your newest sweet obsession,
